- brand cannibalization
- марк. каннибализация марки (продажи марки, которые получены за счет поглощения продаж другой марки той же самой компании)See:
Англо-русский экономический словарь.
Англо-русский экономический словарь.
Cannibalization — In businessIn marketing and strategy, cannibalization refers to a reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.For example, if Coca Cola were to … Wikipedia
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
cannibalization — A market situation in which increased sales of one brand results in decreased sales of another brand within the same product line, usually because there is little differentiation between them. For instance, two drinks marketed by the same… … Big dictionary of business and management
Private label — For the license, see Private label rights. Swedish grocery store where private label products (under the brands Hemköp and Eldorado, Axfood) are placed along with other brands such as Knorr (Unilever) and Blå band (Campbell Soup). Privat … Wikipedia
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Oldsmobile — Industry Automotive Fate Dissolved Founded August 21, 1897 Defunct April 29, 2004 Headquarters … Wikipedia
Outline of marketing — The following outline is provided as an overview of and topical guide to marketing: Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individuals or group s needs and… … Wikipedia
List of marketing topics — This is a list of marketing topics. Marketing fundamentals * [ [Marketing] * Consumer * Business Marketing * Core * Customer ** Customer lifetime value (CLV) ** Customer relationship management (CRM) * Marketing mix * Marketing orientation, also… … Wikipedia
Topic outline of marketing — For a more comprehensive list, see the List of marketing topics. Marketing refers to the social and managerial processes by which products, services and value are exchanged in order to fulfil individual s or group s needs and wants. These… … Wikipedia
Ultra-mobile PC — This article is about a specific small form factor PC. For the generic class of small PCs, see Subnotebook. The Wibrain B1 UMPC is a UMPC based on the VIA Ultra Mobility Platform featuring a 1.2 GHz VIA C7 M processor, 4.8 touchscreen, split… … Wikipedia
Cultural Revolution — This article is about the People s Republic of China. For Iran s Islamic Cultural Revolution, see Iranian Cultural Revolution. Great Proletarian Cultural Revolution Cultural Revolution propaganda poster. It depicts Mao Zedong, above a group of… … Wikipedia